This aggressive technique is best used nowadays by visionary companies that accept the task to reshape certain industries. Being first confers the advantages of superior size that comes with being ahead of rivals and allows the business to set industry standards, influence customer preferences, develop a superior cost position, and determine the direction for an entire market.
One element that was lacking from the German army in 1914 was the ability to move long distances quickly. Had the German army been mechanised at the outbreak of World War One, it is likely that the outcome of the war would have been very different. As things were then, the German army was unable to defeat its enemies decisively in the war's early battles, and reluctantly settled into trench warfare in late 1914.